What are the criteria Aerus uses to define a 'public figure'?

According to Aerus's 2025 Franchise Disclosure Document, Item 18 states the company does not employ any public figure or celebrity in its management, nor does it use a public figure or celebrity to promote its franchises. The FDD does not provide any further information or criteria to define what Aerus considers a 'public figure'.

Because the FDD does not elaborate on the definition, it is important for a prospective franchisee to seek clarification from Aerus regarding their specific criteria for defining a 'public figure'. Understanding this definition could be relevant if a franchisee were considering local marketing or promotional activities that might involve individuals with some degree of public recognition.

Without a clear definition in the FDD, franchisees should directly engage with Aerus to understand any restrictions or guidelines related to using individuals in promotional activities, even at the local level. This proactive approach will ensure compliance with Aerus's policies and protect the franchisee from potential breaches of the franchise agreement.