What is considered 'Confidential Information' related to an Aerus Business?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
- M. "Confidential Information" means any and all information, knowledge, know-how, methods, trade secrets, techniques and materials used in or related to an Aerus Business, including the Franchised Business, or the System, which Company may provide to Franchisee in connection with this Agreement, including without limitation the Manuals and all of their content, the Customer Data, the Software and Administration Systems, all plans and specifications, all marketing information and strategies, all site evaluation and selection information, all selling and
operating techniques and all other unique or proprietary information communicated in writing and through other means, including electronic media, as well as all databases and customer lists and information generated by or through the Franchised Business.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, Confidential Information encompasses a wide array of proprietary assets crucial to the Aerus Business and System. This includes any information, knowledge, know-how, methods, trade secrets, techniques, and materials used in or related to an Aerus Business, including the Franchised Business.
Specifically, the definition extends to information that Aerus provides to the franchisee in connection with the Franchise Agreement. This includes, but is not limited to, the contents of the Manuals, Customer Data, Software and Administration Systems, plans and specifications, marketing information and strategies, site evaluation and selection information, and selling and operating techniques. The definition also covers unique or proprietary information communicated in writing or through other means, including electronic media, as well as all databases and customer lists and information generated by or through the Franchised Business.
For a prospective Aerus franchisee, understanding the scope of Confidential Information is critical. It highlights the importance of protecting Aerus's proprietary assets and trade secrets, both during the franchise term and after its expiration or termination. Franchisees are entrusted with sensitive information that is vital to Aerus's competitive advantage, and they have a legal and ethical obligation to safeguard it. This obligation extends not only to the franchisee but also to their employees and representatives.