Does Aerus consider social media influencers as public figures or celebrities?

According to Aerus's 2025 Franchise Disclosure Document, Aerus does not employ any public figures or celebrities in their management, nor do they use public figures or celebrities to promote their franchises. This indicates that Aerus does not currently utilize celebrity endorsements or partnerships with public figures as part of its marketing strategy.

For a prospective franchisee, this means that Aerus's brand reputation and marketing efforts are built through other channels. Item 11 details that Aerus or its designee directs all advertising programs and the System Media Fund. This fund is used for various advertising, marketing, public relations, and promotional programs to enhance the image of the Programs. These activities include media advertising campaigns, social media campaigns, direct mail advertising, marketing surveys, and other public relations activities.

Aerus also requires franchisees to comply with the company's advertising standards and procedures, as outlined in Item 23. Franchisees must submit advertising materials for approval and discontinue any disapproved materials. Additionally, franchisees are required to spend a Minimum Local Advertising Expense on local advertising, public relations, and promotion within their Area of Responsibility. Aerus also reserves the right to assess franchisees for contributions to the System Media Fund, which benefits the entire system.

While the FDD does not specifically mention social media influencers, the information provided suggests that Aerus focuses on broader marketing strategies managed centrally and through franchisee contributions. A potential franchisee should inquire with Aerus about their specific social media marketing strategies and whether there are any plans to incorporate social media influencers in the future.