What is 'Beyond by Aerus' and when was it established?

In 2013, it established "Beyond by Aerus" as a new name brand for its proprietary line of products, services and treatments that create and maintain allergy friendly, clean and healthy indoor environments.

We also offer eligible franchisees the right to sell Beyond Products. If you qualify and elect to sell Beyond Products, you will sign an addendum to your Franchise Agreement, a copy of which is attached as Exhibit 2(c) (the "Beyond Addendum"). The Beyond Addendum grants you a right to market and sell Beyond Products in your Area of Responsibility. You will pay an additional initial fee as described in this Disclosure Document ("Beyond Fee") and also be required to attend additional training, as further described in this Disclosure Document. Franchisees who do not sign the Beyond Addendum will have no rights to market and sell Beyond Products.

Our Products bear or are identified by the trade name, trademark or service mark "Beyond", "Beyond by Aerus", "Aerus", "Lux", "Electrolux" or certain other indicia owned, licensed or otherwise contracted for by us (the "Marks") which are marketed, distributed and sold through (among other channels) a network of independent franchisees, operating from permitted fixed locations, and their permitted distributors, licensees and sales representatives, who each assume responsibility for their own marketing, promotion, sales and distribution of the Products, directly or indirectly, to the end-user, consuming public. "Beyond Products" mean those Products marketed, distributed and sold under the "Beyond by Aerus" Mark.

Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–15)