Besides Approved Locations, from what other physical locations can the Aerus Franchised Business be operated?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
The Franchised Business shall be operated from one or more Approved Locations and from no other physical location, except as may be permitted by Company in writing at its sole option.
Franchisee shall cause any premises lease covering an Approved Location to include a lease rider in a form substantially similar to the form attached hereto as Exhibit I.
1. Grant of Franchise Rights.
A. Company hereby grants to Franchisee the right and license, and Franchisee hereby accepts the right and obligation, to establish and operate the Franchised Business (under the Associate Program) upon and subject to the terms, conditions and provisions of this Agreement. Franchisee agrees and acknowledges that Franchisee shall have the right to offer and sell the Products only to Approved Customers within the area identified as the Area of Responsibility in Schedule 1, attached hereto (the "Area of Responsibility"), all in accordance with the terms, conditions and provisions of this Agreement and the Manuals, including the Policies and Procedures. Except as otherwise provided herein, such offers and sales may only be made through the Approved Location or from in-home or in-person demonstrations conducted within the Area of Responsibility. Nothing herein shall be construed to grant the right to Franchisee to offer and sell the Beyond Products.
G.
Notwithstanding anything herein to the contrary, without Company's prior written approval, Franchisee shall not (1) conduct the Franchised Business under any actual or assumed name other than the Approved Name, (2) sell to any person or entity that is not an Approved Customer, (3) advertise, market or solicit sales outside of the Area of Responsibility, (4) sell to any person not residing within the Area of Responsibility, (5) conduct any aspect of the Franchised Business by, through, over or on the internet or world wide web, including without limitation, advertising, marketing and solicitation, unless or until Company establishes a Company sponsored program for such conduct by Franchisees and, then, only as part of and in accordance with such program, (6) use any trade name, trademark or service mark in connection with the Franchised Business other than the Marks (and then only in strict accordance with the terms and conditions of this Agreement, the Policies and Procedures, the Manuals and any specific guidelines imposed by Company), (7) advertise or sell any product or service from the Approved Location or through the Franchised Business bearing any trade name, trademark or service mark other than the Marks, (8) sell any product or service that is not a Product, or (9) permit any Product to be sold from any physical location other than the Approved Location, by any Person other than an authorized representative of Franchisee or in a manner otherwise inconsistent with the System.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the Franchised Business must be operated from one or more Approved Locations. However, Aerus may permit the franchisee to operate from other physical locations, but this must be in writing and at Aerus's sole option.
Aerus franchisees can also conduct business through in-home or in-person demonstrations within their Area of Responsibility. These demonstrations allow franchisees to directly engage with potential customers in a comfortable setting, showcasing the products and their benefits. This approach can be particularly effective for Aerus products, which often require a personalized explanation or demonstration to highlight their value.
It is important to note that without Aerus's prior written approval, franchisees are restricted from selling products from any physical location other than the Approved Location. The franchisee is also restricted from conducting any aspect of the Franchised Business by, through, over or on the internet or world wide web, including without limitation, advertising, marketing and solicitation, unless or until Aerus establishes a Company sponsored program for such conduct by Franchisees and, then, only as part of and in accordance with such program. This includes restrictions on selling to individuals outside of the Area of Responsibility and using unapproved trade names or trademarks. These restrictions are in place to maintain brand consistency and control over the distribution and marketing of Aerus products.