What assumed name must the Aerus Franchised Business be identified and operated under?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
Subject to Company's prior approval, the Franchised Business shall be identified and operated by Franchisee only under the assumed name (the "Approved Name") "Aerus" (including such qualifiers and descriptions as may be set or approved by Company from time to time so as to geographically or otherwise distinguish one franchise from another), including the hanging of an approved exterior sign bearing such trade name; provided, that Company shall be permitted at any time and from time to time after the date of this Agreement, upon written notice, to alter or change the assumed name under which the Franchised Business shall be identified and operated.
Franchisee shall, at its expense, make all county and state assumed name filings required by law (including any filings made necessary by a change in required trade names pursuant hereto) and provide evidence of such filing to Company.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the Franchised Business must be identified and operated under the assumed name "Aerus." This includes using qualifiers and descriptions approved by Aerus to differentiate franchises geographically or otherwise. Aerus retains the right to alter or change the assumed name with written notice.
The franchisee is responsible for making all necessary county and state assumed name filings required by law, including any filings due to changes in trade names, and must provide evidence of these filings to Aerus. This ensures that the franchise operates under a consistent and approved brand identity, while also complying with legal requirements.
Without prior written approval from Aerus, the franchisee cannot conduct business under any name other than the Approved Name. This restriction reinforces the importance of adhering to the approved branding and operational guidelines set by Aerus. This also means that franchisees must ensure all advertising, marketing, and sales efforts align with the approved name and branding to maintain consistency and avoid any potential conflicts or violations of the franchise agreement.