What assumed name filings must be cancelled or terminated immediately upon termination of the Aerus franchise agreement?

According to Aerus's 2025 Franchise Disclosure Document, upon termination of the franchise agreement, the franchisee must immediately cancel or terminate any assumed name filings for the Approved Name or otherwise, including the names "Aerus", "Lux", or "Electrolux", or any of the Marks. This requirement ensures that the franchisee ceases to represent themselves as being associated with the Aerus brand after the agreement ends.

This provision is standard in franchise agreements to protect the franchisor's brand and prevent confusion in the marketplace. By requiring the franchisee to cancel assumed name filings, Aerus ensures that the former franchisee cannot continue to operate under a name that suggests an ongoing affiliation with Aerus. This helps maintain the integrity of the Aerus brand and prevents potential misuse of its trademarks and identity.

For a prospective Aerus franchisee, this means understanding that upon termination of the franchise agreement, they will need to take immediate steps to legally disassociate themselves from the Aerus brand. This includes not only ceasing operations and removing signage but also formally canceling any business names or assumed name filings that include the Aerus name or related trademarks. Failing to do so could result in legal action from Aerus to protect its brand and prevent unauthorized use of its intellectual property.