What is the 'Approved Name' that Aerus franchisees must use?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
se provided herein, such offers and sales may only be made through the Approved Location or from in-home or in-person demonstrations conducted within the Area of Responsibility. Nothing herein shall be construed to grant the right to Franchisee to offer and sell the Beyond Products.
- B. Subject to Company's prior approval, the Franchised Business shall be identified and operated by Franchisee only under the assumed name (the "Approved Name") "Aerus" (including such qualifiers and descriptions as may be set or approved by Company from time to time so as to geographically or otherwise distinguish one franchise from another), including the hanging of an approved exterior sign bearing such trade name; provided, that Company shall be permitted at any time and from time to time after the date of this Agreement, upon written notice, to alter or change the assumed name under which the Franchised Business shall be identified and operated. Franchisee shall, at its expense, make all county and state assumed name filings required by law (including any filings made necessary by a change in required trade names pursuant hereto) and provide evidence of such filing to Company.
- C.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, franchisees must operate under the "Approved Name," which is "Aerus." The name may include qualifiers or descriptions to differentiate franchises geographically or otherwise, subject to Aerus's approval. Aerus retains the right to change the approved name with written notice.
Franchisees are responsible for making all necessary county and state assumed name filings and providing evidence of such filings to Aerus. This ensures that the franchise operates legally under the approved name and that Aerus has a record of compliance.
Without prior written approval from Aerus, franchisees cannot conduct business under any name other than the Approved Name. This restriction is in place to maintain brand consistency and prevent customer confusion. Franchisees must also ensure that their advertising and sales activities align with these naming conventions.