Where is the 'Approved Name' defined within the Aerus FDD?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
[NOTE: ALL OF THE FRANCHISEE'S PRINCIPALS ARE TO EXECUTE THE GUARANTY AT ATTACHMENT A.]
ADDENDUM A
DEFINED TERMS AND PHRASES
A. "Administration and Technical Support Fee" means the fee paid by Franchisee to Company, in an amount specified in Schedule 3 attached hereto, for administration and technical support services Company shall provide to Franchisee hereunder.
B. "Aerus Business" means a business which possesses each of the following four (4) characteristics: (i) it is identified by the Proprietary Marks, (ii) it is exclusively engaged in the offer and sale of Proprietary Products to Approved Customers, (iii) it operates from one or more Approved Locations that serves as a retail location, service center and sales force instruction and training center, and (iv) it operates in accordance with the Proprietary System.
C. "Affiliate" means any entity or person that is, directly or indirectly, controlled by, controlling or under common control with a referenced person or entity.
D. "Agreement" has the meaning assigned in the Preamble.
E. "Application Fee" means the fee, in an amount specified in Schedule 3 attached hereto, paid to Company by any person or entity applying to become an Aerus franchisee.
F. "Approved Customer" means either (a) a non-commercial, residential buyer of Products, or (b) a commercial buyer of Product who is not designated as a "national account" in the Manuals and who is not engaged, and not anticipated to be engaged, in the sale of any cleaning, purification, health improvement or other consumer products or services, who, in either case, is purchasing the Products for such customer's use or consumption and not for re-sale.
G. "Approved Name" has the meaning assigned in Section 1.B.
H. "Area of Responsibility" has the meaning assigned in Section 1.A.
I. "Approved Location" means the approved location or locations of the Franchised Business identified on Schedule 1, attached hereto, or such other location as Company may, at its option, subsequently approve and permit in writing.
J. "Beyond Products" has the meaning assigned in Recital C.
K. "Company" has the meaning assigned in the Preamble.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the definition of "Approved Name" is found in Addendum A, under Defined Terms and Phrases, specifically in Section 1.B.
Section 1.B indicates that, subject to Aerus's prior approval, the franchisee must identify and operate the franchised business only under the assumed name (the "Approved Name") "Aerus." This includes any qualifiers or descriptions approved by Aerus to distinguish one franchise from another geographically or otherwise. The franchisee is also responsible for displaying an approved exterior sign bearing this trade name. However, Aerus retains the right to alter or change the assumed name under which the franchised business operates with written notice.
This means a prospective Aerus franchisee must operate under the name "Aerus" along with any approved qualifiers. The franchisee is responsible for all assumed name filings required by law and must provide evidence of such filings to Aerus. However, Aerus retains the right to change the approved name at any time with written notice, which could require the franchisee to update signage and legal filings at their own expense.