Can Aerus alter or change the assumed name under which the Franchised Business is identified and operated?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
Subject to Company's prior approval, the Franchised Business shall be identified and operated by Franchisee only under the assumed name (the "Approved Name") "Aerus" (including such qualifiers and descriptions as may be set or approved by Company from time to time so as to geographically or otherwise distinguish one franchise from another), including the hanging of an approved exterior sign bearing such trade name; provided, that Company shall be permitted at any time and from time to time after the date of this Agreement, upon written notice, to alter or change the assumed name under which the Franchised Business shall be identified and operated.
Franchisee shall, at its expense, make all county and state assumed name filings required by law (including any filings made necessary by a change in required trade names pursuant hereto) and provide evidence of such filing to Company.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, the Franchised Business must operate under the assumed name "Aerus," including any qualifiers or descriptions approved by Aerus to differentiate franchises geographically or otherwise. Aerus retains the right to alter or change the assumed name under which the Franchised Business is identified and operated at any time with written notice to the franchisee.
As a prospective franchisee, it is important to recognize that Aerus maintains control over the brand's identity, including the name under which your franchise operates. This provision allows Aerus to make changes they deem necessary for the brand's overall strategy or market positioning.
The franchisee is responsible for all costs associated with assumed name filings required by law, including those resulting from changes to the trade names mandated by Aerus. The franchisee must provide evidence of these filings to Aerus, ensuring compliance with legal requirements and Aerus's directives.