When administering the Aerus System Media Fund, is Aerus obligated to expend any particular amount of money in a franchisee's Area of Responsibility?

According to Aerus's 2025 Franchise Disclosure Document, Aerus is not obligated to expend any specific amount of money in a franchisee's Area of Responsibility when administering the System Media Fund. Aerus has the right to direct all advertising programs and all aspects of the System Media Fund. Aerus is not required to make expenditures for a franchisee that are equivalent or proportionate to the franchisee's contribution, ensure that any particular franchisee benefits directly or pro rata from expenditures by the System Media Fund.

This means that while franchisees may be required to contribute to the System Media Fund, there is no guarantee that the funds will be used to directly benefit their specific location or area. The System Media Fund is intended to maximize public recognition of the Aerus marks and programs, and Aerus has sole discretion over how the funds are allocated and spent.

This lack of guaranteed local spending could be a disadvantage for franchisees who might prefer more control over advertising and marketing efforts in their specific area. However, Aerus states that the System Media Fund will be used to enhance the image of the Programs through various advertising, marketing, and promotional activities. Franchisees should consider this when evaluating the potential benefits of the System Media Fund and the overall advertising strategy of Aerus.