When administering the Aerus System Media Fund, is Aerus obligated to ensure that any particular franchisee benefits directly or pro rata from expenditures?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
-
- We or a designee will have the right to direct all advertising programs, as well as all aspects of any System Media Fund, including the concept, materials, and media used in the programs and the placement and allocation of the programs. The System Media Fund is intended to maximize the general public's recognition of the Marks and the Programs; and we and our designee are not obligated, in administering the System Media Fund, to make expenditures for you which are equivalent or proportionate to your contribution, to ensure that any particular franchisee benefits directly or pro rata from expenditures by the System Media Fund, or to expend any particular amount of money in your Area of Responsibility.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 36–43)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, Aerus is not obligated to ensure that any specific franchisee benefits directly or proportionally from the System Media Fund expenditures. Aerus has the right to direct all advertising programs and aspects of the System Media Fund. The goal of the System Media Fund is to maximize public recognition of Aerus's marks and programs.
Aerus is not required to make expenditures for a franchisee that are equivalent or proportionate to the franchisee's contribution. Nor is Aerus obligated to ensure that any particular franchisee benefits directly or pro rata from the System Media Fund's expenditures. Aerus also does not have to spend a particular amount of money in a franchisee's Area of Responsibility.
This means that while franchisees are required to contribute to the System Media Fund, there is no guarantee that the advertising and marketing efforts funded by the System Media Fund will directly benefit their specific location or market. The franchisee should consider this when evaluating the potential return on investment and the overall value of the franchise opportunity.