According to Aerus, what must a franchisee do before using any advertising material?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
All advertising or marketing to be undertaken by Franchisee shall comply with Company's standards, specifications and procedures as specifically described herein and in the Manuals. Franchisee shall submit a sample of each type of advertising material to Company for Company's approval prior to use. Franchisee may not use any advertising material, unless such material has been approved in writing by Company and has not subsequently been disapproved by Company. Franchisee shall immediately discontinue the use of any advertising materials which Company subsequently disapproves. No advertising, marketing or promotions material may be placed outside the Area of Responsibility, and Franchisee shall not place or otherwise conduct any national or international advertising of any kind.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to Aerus's 2025 Franchise Disclosure Document, a franchisee must adhere to specific guidelines regarding advertising and marketing. Before using any advertising material, an Aerus franchisee must submit a sample of each type of advertising material to Aerus for approval. The franchisee cannot use any advertising material unless Aerus has approved it in writing and has not subsequently disapproved it. If Aerus disapproves of any advertising materials later on, the franchisee must immediately stop using them.
This requirement ensures that all advertising and marketing efforts align with Aerus's brand standards and specifications, as detailed in the manuals. This is a common practice in franchising, allowing the franchisor to maintain brand consistency and protect the brand's image. It also prevents franchisees from making misleading or inaccurate claims in their advertising.
Furthermore, Aerus franchisees are restricted from placing advertising, marketing, or promotional material outside their designated Area of Responsibility and are prohibited from conducting any national or international advertising. This is to avoid conflicts between different franchise territories and to ensure that advertising efforts are focused on the local market. Franchisees should be aware of these restrictions and plan their advertising strategies accordingly. Failing to comply with these advertising requirements could result in penalties or termination of the franchise agreement.