What are the acceptable titles an Aerus franchisee can use to identify themselves?
Aerus Franchise · 2025 FDDAnswer from 2025 FDD Document
se provided herein, such offers and sales may only be made through the Approved Location or from in-home or in-person demonstrations conducted within the Area of Responsibility. Nothing herein shall be construed to grant the right to Franchisee to offer and sell the Beyond Products.
- B. Subject to Company's prior approval, the Franchised Business shall be identified and operated by Franchisee only under the assumed name (the "Approved Name") "Aerus" (including such qualifiers and descriptions as may be set or approved by Company from time to time so as to geographically or otherwise distinguish one franchise from another), including the hanging of an approved exterior sign bearing such trade name; provided, that Company shall be permitted at any time and from time to time after the date of this Agreement, upon written notice, to alter or change the assumed name under which the Franchised Business shall be identified and operated. Franchisee shall, at its expense, make all county and state assumed name filings required by law (including any filings made necessary by a change in required trade names pursuant hereto) and provide evidence of such filing to Company.
- C. The Franchised Business shall be operated from one or more Approved Locations and from no other physical location, except as may be permitted by Company in writing at its sole option.
Source: Item 23 — Receipts (FDD pages 74–305)
What This Means (2025 FDD)
According to the 2025 Aerus Franchise Disclosure Document, an Aerus franchisee must operate their franchised business under the "Approved Name." This name is "Aerus," including any qualifiers or descriptions that Aerus approves to differentiate franchises geographically or otherwise. Aerus retains the right to alter or change the assumed name with written notice.
Aerus franchisees are responsible for making all necessary county and state assumed name filings required by law, including any filings due to changes in trade names, and must provide evidence of such filings to Aerus. The franchised business must operate from one or more Approved Locations, unless Aerus provides written permission otherwise.
Without prior written approval from Aerus, franchisees cannot conduct business under any name other than the Approved Name. They are also restricted from using any trade name, trademark, or service mark other than the Marks (Aerus's trademarks) in connection with the franchised business, and this use must strictly adhere to the terms of the franchise agreement, policies, procedures, manuals, and any specific guidelines imposed by Aerus.