What are the obligations of the Advanced Mobile Iv And Amiv franchisee regarding promoting the franchise?
Advanced_Mobile_Iv_And_Amiv Franchise · 2023 FDDAnswer from 2023 FDD Document
1.2 Scope of Franchise Operations. Franchisee agrees at all times to faithfully, honestly and diligently perform the Franchisee's obligations under this Agreement, and to continuously exert best efforts to promote the Franchise. Franchisee agrees to utilize the Marks and Licensed Methods to operate all aspects of the Franchise in accordance with the Licensed Methods. Franchisee shall offer only such products and services as Franchisor shall designate and shall be restricted from manufacturing, offering or selling any products and services not previously approved by Franchisor in writing. Franchisee must utilize the Marks and must feature products and services approved by Franchisor in writing.
A. You Will Not Advertise Outside Territory. Except with our prior written permission, you will not place under any circumstances advertisements using the Marks in or originating from any area other than the Franchise Territory.
B. Local Advertising Expenditures. In addition to your obligation to pay Marketing Fees to us, we recommend that each month you expend in your local market at least 1% of your Gross Sales to advertise and promote the Franchise.
C. Promotional Materials. From time to time, we may supply to you an advertising component to the Operations Manual which will contain samples of local advertisements, press releases, television and radio content and scripts, signage and promotional materials that we approve (the "Advertising Materials). You may use the Advertising Materials contained in the Operations Manual to place any advertisement as long as the advertisement materially complies with the form, content, and distribution standards, guidelines and requirements outlined in the Operations Manual. However, it is your responsibility to ensure that Advertising Materials comply with local ordinances, regulations, and laws. You will apply only decals and logos approved by us on your vehicles, signs and equipment. You shall submit to us all other advertising copy and other advertising and promotional materials before you use them in your local advertising program. You shall not use any other advertising copy or other promotional material until we approve it.
- F. Directory Listings. You will advertise the Franchise in the telephone, online, and/or social media directories that related to the area immediately surrounding the Franchise, as we reasonably direct. This advertisement will be in the form and have the content specified from time to time in the Operations Manual. When more than one Advanced Mobile IV franchisee serves a metropolitan area, we may direct that advertisements and listings will list all Advanced Mobile IV units operating within the distribution area of the directory, and you will contribute your equal share in the cost of the advertisement.
Source: Item 23 — RECEIPTS (FDD pages 54–202)
What This Means (2023 FDD)
According to Advanced Mobile Iv And Amiv's 2023 Franchise Disclosure Document, franchisees have several obligations related to promoting the franchise. Franchisees must exert their best efforts to promote the franchise continuously. They are required to use Advanced Mobile Iv And Amiv's Marks and Licensed Methods in their operations and must offer only products and services that Advanced Mobile Iv And Amiv designates.
Additionally, franchisees cannot advertise outside their designated territory without prior written permission from Advanced Mobile Iv And Amiv. While not mandatory, Advanced Mobile Iv And Amiv recommends that franchisees spend at least 1% of their gross sales each month on local advertising and promotion.
Advanced Mobile Iv And Amiv may provide advertising materials in the Operations Manual, including samples for local advertisements, press releases, and other promotional content. Franchisees can use these materials as long as they comply with the standards outlined in the Operations Manual and local laws. All other advertising copy must be submitted to Advanced Mobile Iv And Amiv for approval before use. Franchisees are also required to advertise in telephone, online, and social media directories as directed by Advanced Mobile Iv And Amiv, and may be required to participate in cooperative advertising programs.