Does 7 Brew uniformly impose all fees?

According to 7 Brew's 2025 Franchise Disclosure Document, while the company generally imposes fees uniformly, there have been exceptions. 7 Brew previously provided royalty concessions to franchisees and their affiliates who committed to developing 10 or more 7 Brew stores. This concession involved increasing the Gross Sales level at which they would be required to pay the higher percentage Royalty Fee. 7 Brew also states that it might grant economic concessions to certain franchisees in the future, depending on the size of their proposed multiunit development and other business considerations.

Fixed fees, payments, or amounts (not stated as a percentage) under the Franchise Agreement may be increased annually based on changes in the Consumer Price Index for All Urban Consumers (CPI-U). These annual increases can only occur once per calendar year and cannot exceed the cumulative increase in the Index since the Franchise Agreement's effective date or the date of the last Annual Increase. 7 Brew also has the right to increase fixed fees, payments, or amounts beyond the Annual Increase to reflect increases in third-party charges that they collect from franchisees on a pass-through basis.

Prospective franchisees should be aware that while most fees are uniformly applied, there is a possibility of economic concessions based on factors like multi-unit development commitments. It is important to discuss these potential concessions and the specific criteria for eligibility with 7 Brew during the franchise evaluation process. Understanding the conditions under which fees may vary is crucial for accurate financial planning and assessing the overall investment opportunity.