Under what trademarks does 7 Brew conduct business?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
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The franchisor is Brew Culture Franchise, LLC ("we," "us," or "our"). "You" means the entity to which we grant franchises and development rights. Your owners must sign our "Guaranty and Assumption of Obligations" or "Owner's Undertaking of Non-Monetary Obligations" (depending on the ownership percentage). This means all or some of our Franchise Agreement's provisions (Exhibit A) also will apply to your owners.
We are a Wyoming limited liability company formed on February 21, 2021. Our principal business address is 2710 S. 48th Street, Springdale, Arkansas 72762. We conduct business primarily under our limited liability company name and the trademark "7 BREW®" and under no other name. Our direct parent company is Brew Culture, LLC, and our indirect parent company is Blondie Holdings, LLC. Their principal business address is 3400 S. US Highway 89, Jackson, Wyoming 83001. No other parent companies are disclosable in this Item 1. We have no predecessors. If we have an agent in your state for service of process, we disclose that agent in Exhibit F.
The following affiliates of ours (all of which are involved in the 7 BREW Store system) are disclosable in this Item 1:
- (1) 7 Energy LLC, a Wyoming limited liability company whose principal business address is 3400 S. US Highway 89, Jackson, Wyoming 83001, originates certain energy drinks for 7 BREW Stores, including franchised 7 BREW Stores, and is the designated source of certain brands of energy drinks it originates (although sales to franchisees will be made by unaffiliated suppliers);
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–12)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the company conducts business primarily under its limited liability company name, Brew Culture Franchise, LLC, and the trademark "7 BREW®". The FDD also states that 7 Brew Stores operate under the trademarks, service marks, and other commercial symbols that 7 Brew periodically designates, which are collectively referred to as the "Marks".
For a prospective franchisee, this means that the primary brand identity is centered around the "7 BREW®" trademark. However, franchisees must also adhere to any other trademarks, service marks, and commercial symbols that 7 Brew may introduce or modify over time. These marks are part of the "Brand Standards" that franchisees must follow.
It is important for potential franchisees to understand that 7 Brew has the right to change or add to these marks. Franchisees should seek clarification from 7 Brew regarding the process and frequency of changes to the "Marks" and how these changes might affect their business operations and marketing efforts. Understanding the full scope of these trademarks and brand standards is crucial for maintaining brand consistency and complying with the franchise agreement.