Under what conditions will 7 Brew not unreasonably withhold acceptance of a site?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
We will use reasonable efforts to review and accept or reject each site you propose within 30 days after we receive all requested information and materials. If we do not accept the site in writing within 30 days, the site is deemed rejected. We will not unreasonably withhold our acceptance of a site if, in our and our affiliates' experience and based on the factors outlined above, the proposed site is not inconsistent with sites that we and our affiliates regard as favorable or that otherwise have been successful sites in the past for Traditional 7 BREW Stores. However, we have the absolute right to reject any site not meeting our criteria or to require you to acknowledge in writing that a site you prefer is accepted but not recommended due to its incompatibility with certain factors bearing on a site's suitability as a location for a Traditional 7 BREW Store.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 34–45)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, 7 Brew will not unreasonably withhold acceptance of a proposed site if the site is not inconsistent with sites that 7 Brew and its affiliates consider favorable. This determination is based on their experience and factors outlined for site selection. These factors include population density, demographic characteristics, visibility, traffic flow, competition, accessibility, ingress and egress, size, and other physical and commercial characteristics.
However, 7 Brew retains the absolute right to reject any site that does not meet their criteria. They can also require the franchisee to acknowledge in writing that a preferred site is accepted but not recommended due to incompatibility with certain factors relevant to a Traditional 7 Brew Store location. This allows 7 Brew to maintain its brand standards and operational efficiency by ensuring locations align with their successful models.
This policy ensures that while franchisees have the autonomy to locate and propose sites, 7 Brew maintains control over site selection to protect the brand's interests. The 30-day review period provides a structured timeline for site approval, and the conditions under which 7 Brew will not unreasonably withhold acceptance offer some assurance to franchisees that suitable sites will be approved. Franchisees should carefully consider 7 Brew's site criteria to increase the likelihood of approval and avoid potential delays or rejections.