Under what conditions can a 7 Brew franchisee profit from Confidential Information?

According to the 2025 FDD, a 7 Brew franchisee's ability to profit from Confidential Information is limited to the duration and methods approved by 7 Brew. The franchisee cannot acquire any interest in the Confidential Information itself, but only the right to use it as specified for operating the store during the term of the franchise agreement, adhering to 7 Brew's brand standards and other terms of the agreement.

Specifically, the 7 Brew franchise agreement strictly prohibits franchisees from using Confidential Information in any other business or capacity, both during and after the term of the agreement. The only exception to this rule is that during the term of the agreement, a franchisee may profit from Confidential Information using methods that 7 Brew has explicitly approved. This suggests that while franchisees are generally barred from profiting from the information, 7 Brew may authorize specific methods of doing so during the active franchise term.

After the franchise agreement expires or is terminated, the franchisee's ability to profit from Confidential Information ends completely. The franchisee is prohibited from selling, trading, or otherwise profiting from any Consumer Data or other Confidential Information. This restriction extends indefinitely after the agreement's termination, reinforcing the protection of 7 Brew's proprietary information and trade secrets.