Under what condition is the right to use 7 Brew trademarks and commercial symbols granted?

According to 7 Brew's 2025 Franchise Disclosure Document, the right to use their trademarks and commercial symbols is granted only under a franchise agreement signed directly with them. This means that a potential franchisee cannot use the 7 Brew trademark or other commercial symbols independently without a direct agreement with the company. This condition is emphasized in the context of development rights, clarifying that simply having development rights does not grant trademark usage.

This stipulation protects 7 Brew's brand identity and ensures consistent brand representation across all franchise locations. By requiring a direct franchise agreement for trademark use, 7 Brew maintains control over its brand standards and prevents unauthorized or inconsistent use of its intellectual property. This is a common practice in franchising, as franchisors need to protect their brand's reputation and image.

For a prospective franchisee, this means that securing a franchise agreement is the sole pathway to legally utilize 7 Brew's trademarks and commercial symbols. Any preliminary agreements or development rights do not circumvent this requirement. It is crucial for potential franchisees to understand that the franchise agreement is the definitive document that outlines the terms and conditions for using 7 Brew's intellectual property.