Are the 7 Brew Store franchises offered for both 'traditional' and 'non-traditional' stores?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
We offer and grant franchises to operate a 7 BREW Store using the 7 BREW business system, business formats, methods, procedures, designs, layouts, trade dress, standards, specifications, and Marks, all of which we and our affiliates periodically may improve, further develop, and otherwise modify (collectively, the "Franchise System"). The 7 BREW Store franchises that we currently offer and grant are only for "traditional" 7 BREW Stores. A "traditional" 7 BREW Store is defined to mean a freestanding or other facility that has at least one drive-thru window (a "Traditional 7 BREW Store"). Any 7 BREW Store that does not, or would not, have at least one drive-thru window is considered to be a "non-traditional" 7 BREW Store (a "Non-Traditional 7 BREW Store").
You have applied for a franchise to operate a Traditional 7 BREW Store, and we are willing to grant you the franchise on the terms and conditions contained in this Agreement.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to the 2025 7 Brew Franchise Disclosure Document, 7 Brew currently only offers franchises for "traditional" stores. A traditional 7 Brew store is defined as a freestanding facility with at least one drive-thru window. Any 7 Brew store that does not have at least one drive-thru window is considered a "non-traditional" store.
The FDD states that franchisees are applying for a franchise to operate a Traditional 7 Brew Store. 7 Brew reserves the right to construct, develop, and operate Non-Traditional 7 Brew Stores, and to allow other franchisees or licensees to do the same. The development of a Non-Traditional 7 Brew Store by 7 Brew or another franchisee within a territory will not count towards a franchisee's development schedule.
7 Brew also retains the right to own and operate, or allow others to operate, Non-Traditional 7 Brew Stores at any physical locations inside and outside a franchisee's Area of Protection, under terms and conditions that 7 Brew deems appropriate. This includes the right to offer and sell products and services that are identical or similar to those offered at 7 Brew stores through any advertising media, distribution channels, and shipping and delivery methods. This provides 7 Brew with significant flexibility in expanding its brand presence through alternative store formats and distribution methods, without being restricted by franchisee territories for non-traditional locations.