What standards, specifications, operating procedures, and methods are used by 7 Brew stores?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
ts under this Agreement, require the Store's managers to re-attend, and complete to our satisfaction, Initial Training. You are responsible for all compensation and TRE of your personnel.
F. General Guidance and the Operations Manual
We periodically will advise you or make recommendations regarding the Store's operation with respect to:
- (1) standards, specifications, operating procedures, and methods that 7 BREW Stores use;
- (2) purchasing required or recommended Operating Assets and other products, services, supplies, and materials;
- (3) supervisory-employee training methods and procedures (although you are solely responsible for the employment terms and conditions of all Store employees); and
- (4) accounting, advertising, and marketing.
We may guide you through our various operations and technical manuals, bulletins, and other materials (collectively, "Operations Manual"), by electronic media, by telephone consultation, and/or at our office or the Store. If you request and we agree to provide, or we determine that you need, additional or special guidance, assistance, or training, you agree to pay our then-applicable charges, including reasonable training fees and our personnel's daily charges and TRE. Any specific ongoing training, conventions, advice, or assistance we provide does not obligate us to continue providing such training, conventions, advice, or assistance, all of which we may discontinue and modify at any time.
We will give you access to our Operations Manual, available in hardcopy and/or through the System Website (defined in Section 13.E). Any passwords or digital identifications necessary to access the Operations Manual are considered part of Confidential Information. The Operations Manual may consist of and is defined to include audio, video, computer software, other electronic and digital media, and/or written and other tangible materials. The Operations Manual contains mandatory and suggested specifications, standards, operating procedures, and rules we periodically issue for developing and operating a 7 BREW Store ("Brand Standards") and information on your other obligations under this Agreement. We may modify the Operations Manual periodically to reflect changes in Brand Standards, but those modifications will not alter your fundamental rights or status under this Agreement. You agree to keep current your copy of the Operations Manual (if any materials are delivered in hardcopy) and timely communicate all updates to your employees. You must monitor the System Website and our other communications periodically for updates to the Operations Manual or Brand Standards. You agree to keep secure all parts of the Operations Manual and to restrict access to any passwords for accessing the Operations Manual. If there is a dispute over its contents, our master version of the Operations Manual controls. You agree that the Operations Manual's contents are confidential and not to disclose any part of the Operations Manual to any person other than Store employees and others
needing access in order to perform their duties, but only if they agree to maintain its confidentiality by signing a form of confidentiality agreement. We have the right to pre-approve the form used (an acceptable sample of which is attached as Exhibit D). You may not at any time copy, duplicate, record, or otherwise reproduce any part of the Operations Manual without our permission.
While we have the right to pre-approve the form of confidentiality agreement you use with Store employees and others having access to our Confidential Information in order to protect that Confidential Information, under no circumstances will we control the forms or terms of employment agreements you use with Store employees or otherwise be responsible for your labor relations.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the brand utilizes a comprehensive franchise system that includes specific standards, specifications, operating procedures, and methods for its stores. These standards are detailed in the Operations Manual, which franchisees must adhere to in order to maintain brand consistency and quality. The Operations Manual contains mandatory and suggested specifications, standards, operating procedures, and rules the company periodically issues for developing and operating a 7 Brew Store. The franchisor may modify the Operations Manual periodically to reflect changes in Brand Standards, but those modifications will not alter a franchisee's fundamental rights or status under the Franchise Agreement.
The standards cover various aspects of the business, including required and authorized beverages and food products, ingredients and recipes, food-handling and preparation procedures, storage and packaging techniques, and inventory requirements. 7 Brew also sets standards for sales, marketing, advertising, and promotional programs, as well as adequate staffing levels, appearance of store personnel, and customer service. Furthermore, the company specifies standards, procedures, and requirements for responding to customer complaints and policies for price advertising.
Prospective franchisees should understand that these standards are not static. 7 Brew periodically advises franchisees and makes recommendations regarding store operations, purchasing, and employee training. Franchisees are required to maintain the condition and appearance of the store according to Brand Standards, including regular cleaning, repainting, redecorating, and repairs. The franchisor has the right to approve or disapprove all products and services used at or sold by the store and may withdraw approval of previously authorized items. This ensures that all 7 Brew locations operate under a unified system, maintaining quality and brand integrity.