What standards and procedures does 7 Brew have for communications, website usage, and social media?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
t allowed by Law. We have no obligation to reimburse you for any costs you incur in participating in our gift/loyalty/stored-value card and other customer loyalty programs, including for providing products or services to customers without compensation;
- (14) standards, platforms, and procedures for (a) communications among you, us, and other franchisees, (b) accessing and using various aspects of the System Website (including an intranet), (c) using blogs, common social networks like Facebook and Instagram, professional networks like LinkedIn, live-blogging tools like Twitter, file, audio, and video-sharing sites, and other similar social-networking media or tools (collectively, "Social Media") that in any way reference the Marks or involve the Store, and (d) using the Marks as part of any domain name, homepage, electronic address, metatag, or otherwise in connection with any website or other online presence (collectively, "Digital Marketing") (except to the extent our standards or procedures are prohibited under Law
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the company has established standards and procedures for communications, website usage, and social media. 7 Brew may establish a System Website to advertise and promote 7 Brew stores, help operate the 7 Brew store network, or for any other purposes they deem appropriate. 7 Brew will own all intellectual property and rights in the System Website and all information it contains.
7 Brew controls the System Website and may use Brand Fund contributions to develop, maintain, operate, update, and market the System Website. Franchisees must comply with Brand Standards to participate in the System Website, and 7 Brew may suspend participation for franchisees in material default. Franchisees may not develop any Digital Marketing or Social Media mentioning the store or displaying any Marks without 7 Brew's prior written approval and compliance with Brand Standards.
7 Brew also has standards, platforms, and procedures for communications among franchisees, the company, and accessing/using the System Website. These standards extend to using Social Media that references the Marks or involves the store, and using the Marks as part of any domain name or website. Franchisees must communicate with the store's customers only through branded mobile Apps, branded email domains, online brand-reputation-management sites, or other channels 7 Brew expressly designates and only for purposes related to the store's operation.