Can 7 Brew specify the timeframe for de-branding a former 7 Brew premises after relocation?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
ke you to open at the new site.
Conditions for relocation approval are (1) the new site is acceptable to us, (2) you pay us a $5,000 relocation fee, (3) you reimburse any costs we incur during the relocation process, (4) you confirm that your original Franchise Agreement remains in effect and governs the Store's operation at the new site with no change in the franchise term, (5) you sign a general release, in a form satisfactory to us, of any and all claims against us and our owners, affiliates, officers, directors, employees, and agents, (6) you continue operating the Store at its original site until we authorize its closure, and (7) you de-brand and de-identify the Store's former premises within the timeframe we specify and at your own expense so it no longer is associated in any manner (in our opinion
Source: Item 12 — TERRITORY (FDD pages 45–49)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, if a franchisee relocates their 7 Brew store, they must de-brand and de-identify the former premises. However, the specific timeframe for completing this de-branding is not explicitly defined in the document. Instead, 7 Brew retains the right to specify the timeframe.
This means that a relocating franchisee will need to comply with 7 Brew's instructions regarding how quickly the former location must be de-branded to ensure it is no longer associated with the 7 Brew system or its trademarks. The franchisee is responsible for covering all expenses related to this de-branding process.
This lack of a defined timeframe introduces some uncertainty for the franchisee. It is important to clarify this timeframe with 7 Brew during the due diligence process to fully understand the potential costs and obligations associated with relocating a store. Understanding the expected timeframe will allow the franchisee to plan and budget accordingly for the de-branding process.