Does 7 Brew search for or select the store site for the franchisee?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
Before you begin operating the Store:
- We will review potential Store sites that you identify within the development territory. You must locate, evaluate, select, and secure the Store's site. We will not search for or select the site for you. (DRR—Section 6(a)) We first must accept each new site you propose for each new 7 BREW Store. Our then-current standards for sites will apply.
We will give you our then-current criteria for Traditional 7 BREW Store sites (including population density and other demographic characteristics, visibility, traffic flow, competition, accessibility, ingress and egress, size, and other physical and commercial characteristics) to help in the site-selection process. We will review potential Traditional 7 BREW Store sites that you identify within the development territory but have no obligation to visit the territory to inspect physically the sites you propose for your potential
Stores. We have the right to condition our acceptance of a proposed site, or a proposed site visit, on your first sending us complete site reports and other materials (including photographs and digital recordings) we request. You must give us all information and materials we request to assess each proposed Traditional 7 BREW Store site. (DRR— Section 6(b))
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 34–45)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the franchisee is responsible for locating, evaluating, selecting, and securing the store site. 7 Brew will review potential store sites identified by the franchisee within the development territory, but 7 Brew will not search for or select the site. The FDD specifies that 7 Brew must first accept each new site proposed for each new 7 Brew store, and their then-current standards for sites will apply.
7 Brew will provide its then-current criteria for Traditional 7 Brew Store sites, including details on population density, demographic characteristics, visibility, traffic flow, competition, accessibility, ingress and egress, size, and other physical and commercial characteristics. While 7 Brew will review potential sites, they are not obligated to physically inspect the sites. 7 Brew has the right to require complete site reports and other materials, including photographs and digital recordings, before accepting a proposed site or conducting a site visit. The franchisee must provide all requested information to allow 7 Brew to assess each proposed site.
7 Brew will use reasonable efforts to review and either accept or reject each site within 30 days of receiving all requested information. If the site is not accepted in writing within 30 days, it is considered rejected. 7 Brew states that it will not unreasonably withhold acceptance of a site if it aligns with favorable or successful sites based on their experience and the outlined factors. However, 7 Brew retains the absolute right to reject any site that does not meet their criteria or to require the franchisee to acknowledge in writing that a preferred site is accepted but not recommended due to incompatibility with certain factors.