What is the role of CTAR, Inc. in the 7 Brew franchise system?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
.
The following affiliates of ours (all of which are involved in the 7 BREW Store system) are disclosable in this Item 1:
- (1) 7 Energy LLC, a Wyoming limited liability company whose principal business address is 3400 S. US Highway 89, Jackson, Wyoming 83001, originates certain energy drinks for 7 BREW Stores, including franchised 7 BREW Stores, and is the designated source of certain brands of energy drinks it originates (although sales to franchisees will be made by unaffiliated suppliers);
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–12)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, CTAR, Inc. plays a key role in the development and supply chain for 7 Brew stores. Specifically, CTAR, Inc. constructs the modular buildings used for 7 Brew stores, including those owned by franchisees. This means that franchisees will likely interact with CTAR, Inc. during the initial setup of their location. CTAR, Inc. is listed as an approved supplier of these buildings, but not the only one, giving franchisees some choice in their construction options.
In addition to constructing the buildings, CTAR, Inc. is also the designated supplier of coffee equipment packages that franchisees need to operate their 7 Brew stores. This indicates that 7 Brew has standardized the necessary coffee equipment and has chosen CTAR, Inc. as the primary source for these items. Franchisees are required to purchase these equipment packages from CTAR, Inc. to ensure consistency and quality across all 7 Brew locations.
CTAR, Inc.'s involvement ensures that 7 Brew stores maintain a consistent look and operational standard. By controlling the construction of the modular buildings and supplying the coffee equipment packages, 7 Brew can ensure that franchisees adhere to the brand's specifications and maintain a high level of quality. This vertical integration helps 7 Brew maintain brand consistency and potentially negotiate better pricing and supply terms.