Can 7 Brew require a franchisee to modify or discontinue using copyrighted items?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
You may use copyrighted items only as we specify while operating your Store (and must stop using them at our direction). You have no other rights under the Franchise Agreement with respect to a copyrighted item if we require you to modify or discontinue using the subject matter covered by the copyright.
Source: Item 14 — PATENTS, COPYRIGHTS, AND PROPRIETARY INFORMATION (FDD pages 51–52)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, 7 Brew retains significant control over the use of copyrighted materials by its franchisees. The FDD specifies that while franchisees are permitted to use copyrighted items, this use is strictly limited to what 7 Brew dictates. This includes the Operations Manual, store blueprints, signage, advertising materials, the System Website, and other items used in the operation of 7 Brew stores.
Importantly, 7 Brew reserves the right to direct franchisees to stop using these copyrighted items at any time. The franchise agreement does not grant franchisees any rights regarding copyrighted items beyond what 7 Brew explicitly allows. This means that 7 Brew can require a franchisee to modify or discontinue using any subject matter covered by copyright without providing additional rights or compensation to the franchisee.
This level of control is typical in franchising, as franchisors need to maintain brand consistency and protect their intellectual property. However, it's crucial for prospective 7 Brew franchisees to understand that they have no independent rights to the copyrighted materials and must adhere to 7 Brew's directives. This could potentially involve expenses for franchisees if they need to update signage, marketing materials, or store designs at 7 Brew's request.