Does 7 Brew require approval for coupons or gift/loyalty/stored-value cards?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
Your Store may not issue or redeem any coupons or gift/loyalty/stored-value or similar cards unless we first approve in writing their form and content and your proposed issuing and honoring/redemption procedures. We have the right to grant or withhold our approval as we deem best.
We have the right to modify our policies and practices regarding revenue recognition, revenue reporting, and the inclusion or exclusion of certain revenue from "Gross Sales" as circumstances, business practices, and technology change.
Source: Item 6 — OTHER FEES (FDD pages 16–23)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, franchisees must obtain written approval from 7 Brew regarding the form, content, issuing, and redemption procedures for any coupons, gift cards, loyalty cards, or stored-value cards. 7 Brew retains the right to grant or withhold this approval at its discretion.
This requirement means that a 7 Brew franchisee cannot independently create or implement any promotional offers using coupons or gift/loyalty cards without first getting the green light from the 7 Brew franchisor. This approval process allows 7 Brew to maintain brand consistency and control over marketing strategies across all franchise locations.
The FDD also specifies that revenue from gift/loyalty/stored-value cards and similar items that 7 Brew approves for sale is included in Gross Sales when the card or other item is used to pay for products and services. Gross Sales are used to calculate royalty fees, so this inclusion affects the franchisee's financial obligations to 7 Brew. Franchisees should be aware of these stipulations when planning their marketing and sales strategies.