Will I receive an exclusive territory under the 7 Brew Development Rights Rider?

According to 7 Brew's 2025 Franchise Disclosure Document, if you enter into a Development Rights Rider (DRR), you will not receive an exclusive territory. While you will have the exclusive right to develop Traditional 7 Brew stores within a defined territory, 7 Brew retains the right to construct, develop, and operate Non-Traditional 7 Brew stores within that same territory. This means that even within your designated area, 7 Brew or other franchisees can establish Non-Traditional stores, which could compete with your Traditional stores.

This lack of exclusivity is further emphasized by the fact that 7 Brew and its affiliates have unrestricted rights regarding Non-Traditional stores, even within the Area of Protection around your store. The Area of Protection is a radius of 1.5 or 2 miles from your store's building, but this protection only applies to other Traditional 7 Brew stores. 7 Brew can still operate or allow others to operate Non-Traditional stores within this area. This significantly reduces the territorial protection a franchisee might expect.

Furthermore, 7 Brew retains broad rights to engage in various activities within your territory, including offering products and services similar to those sold at 7 Brew stores through different channels. This includes the internet, retailers, and other distribution methods. They can also acquire businesses that compete with 7 Brew, even those operating within your Area of Protection. Given these extensive exceptions and retained rights, prospective franchisees should be aware that the territorial protection offered by 7 Brew is limited and subject to significant competition from both within and outside the 7 Brew system.