On what page of the 7 Brew Franchise Agreement can I find information about the franchisee's indemnification obligations?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
E. Indemnification for Use of Marks
We agree to reimburse your damages and expenses incurred in any trademark infringement proceeding disputing your authorized use of any Mark under this Agreement, provided your use has been consistent with this Agreement, the Operations Manual, and Brand Standards communicated to you, and you have timely notified us of, and complied with our directions in responding to, the proceeding. At our option, we and/or our affiliate(s) may defend and control the defense of any proceeding arising from or relating to your use of any Mark under this Agreement.
9. Confidential Information
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to the 2025 7 Brew Franchise Disclosure Document, the franchisee's indemnification obligations related to the use of trademarks can be found on page 112. Specifically, 7 Brew agrees to cover the franchisee's damages and expenses if a trademark infringement proceeding arises from the franchisee's authorized use of 7 Brew's marks. However, this is contingent on the franchisee using the marks in accordance with the Franchise Agreement, the Operations Manual, and communicated Brand Standards.
To be eligible for indemnification, the franchisee must also promptly notify 7 Brew of any such proceedings and follow their directions in responding to it. 7 Brew retains the option to defend and control the defense of any proceeding related to the franchisee's use of the marks.
This section outlines the circumstances under which 7 Brew will provide financial protection to the franchisee regarding trademark-related legal issues. It is important for a prospective franchisee to understand these conditions to ensure they are compliant and can receive support if needed. Franchisees should carefully adhere to brand standards and communication protocols to maintain eligibility for indemnification.