Who owns the trademark registrations for the 7 Brew Marks?

According to 7 Brew's 2025 Franchise Disclosure Document, Brew Culture, LLC, the parent company of 7 Brew, owns the trademark registrations for the principal marks listed on the Principal Register of the United States Patent and Trademark Office. As a franchisee, you are authorized to use these marks in operating your 7 Brew store, but you must adhere to 7 Brew's rules and brand standards, including displaying proper trademark notices and obtaining any required fictitious name registrations.

7 Brew restricts franchisees from using the marks in several ways, such as incorporating them into the franchisee's business name, modifying the marks, using them to sell unauthorized products or services, or using them in digital marketing or social media without consent. If 7 Brew decides to modify or discontinue a mark, franchisees must comply with these changes, though 7 Brew is not obligated to cover any associated expenses or losses.

Furthermore, franchisees must immediately notify 7 Brew of any infringement or challenges to the use of the marks. 7 Brew and Brew Culture, LLC, have the exclusive right to manage any legal proceedings related to the marks. While franchisees are required to cooperate in protecting the marks, 7 Brew will cover damages and expenses in infringement proceedings, provided the franchisee has followed the franchise agreement, operations manual, and brand standards. It is important to note that the right to use 7 Brew's marks is granted through the Franchise Agreement, not the DRR (presumably the Franchise Disclosure Document).