What was Michael Kehoe's role before becoming the Director of International Franchising for 7 Brew?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
Director of International Franchising: Michael Kehoe
Mike Kehoe has been our Director of International Franchising since March 2025. Before joining the 7 BREW Store system, he was Chief Development Officer for Subway, based in Miami, Florida, from October 2023 to January 2025, and EMEA President for Subway, based in the Netherlands, from May 2020 to August 2023.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 12–14)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, Michael (Mike) Kehoe has been the Director of International Franchising since March 2025. Before joining 7 Brew, he held two positions at Subway. From October 2023 to January 2025, he was Chief Development Officer for Subway, based in Miami, Florida. Prior to that, from May 2020 to August 2023, he was the EMEA President for Subway, based in the Netherlands. This indicates that Kehoe has extensive experience in franchise development and international operations within the food service industry, specifically with Subway.
For a prospective 7 Brew franchisee, Kehoe's background suggests that 7 Brew is investing in experienced leadership to expand its franchise operations internationally. His prior roles at Subway, particularly as EMEA President, demonstrate his familiarity with navigating the complexities of international markets, including understanding diverse consumer preferences, regulatory environments, and logistical challenges. This experience could be valuable as 7 Brew seeks to establish and grow its brand in new countries.
The fact that Kehoe also served as Chief Development Officer for Subway means he likely has a strong understanding of franchise sales, site selection, and overall market expansion strategies. This combination of development and international experience positions him well to lead 7 Brew's international franchising efforts and potentially attract experienced multi-unit franchisees or master franchisees in new territories. Franchisees may find his insights helpful in understanding 7 Brew's international growth plans and how they can potentially participate in these opportunities.
It is important for potential franchisees to consider the implications of 7 Brew's international expansion strategy. While international growth can signal a strong and ambitious brand, it also introduces risks related to market entry, cultural adaptation, and operational support. Franchisees should inquire about 7 Brew's specific plans for international markets, the level of support provided to international franchisees, and how the brand intends to maintain consistency and quality across different regions.