How must the 7 Brew Marks be used and displayed at the Store and on various supplies?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
- (8) use and display of the Marks at the Store and on containers, labels, forms, paper and plastic products, and other supplies;
You agree to use the Marks as the Store's sole identification, subject to the notices of independent ownership we periodically designate. You may not use any Mark (i) as part of any corporate or legal business name, (ii) with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos we license to you), (iii) in selling any unauthorized products or services, (iv) in connection with any Digital Marketing, or in any user name, screen name, or profile in connection with any Social Media sites, without our consent or, if applicable, without complying with our Brand Standards communicated to you, or (v) in any other manner we have not expressly authorized in writing.
You must place or display at the Store (interior and exterior), according to our guidelines, only those signs, emblems, designs, artwork, lettering, logos, and display and advertising materials we periodically specify.
As described in Section 7.A above, we have the right periodically to modify and supplement Brand Standards, which may require you to invest additional capital in the Store and incur higher operating costs. Those Brand Standards will constitute legally-binding obligations on you when we communicate them.
beginning immediately upon the effective date of termination or expiration, you and your owners may not directly or indirectly at any time afterward or in any manner (except in connection with other 7 BREW Stores you or they own and operate): (a) identify yourself or themselves in any business as a current or former 7 BREW Store or as one of our current or former franchisees; (b) use any Mark, any colorable imitation of a Mark, any trademark, service mark, or commercial symbol that is confusingly similar to any Mark, any copyrighted items, or other indicia of a 7 BREW Store for any purpose; or (c) use for any purpose any trade dress, trade name, trademark, service mark, or other commercial symbol suggesting or indicating a connection or association with us.
immediately upon the effective date of termination or expiration, you must take the action required to cancel all fictitious or assumed-name or equivalent registrations relating to your use of any Mark;
you must at your own cost and without any payment from us for such items, at our option, deliver to us, make available to us for pick-up, or destroy, in any case within twenty (20) days after the De-identification Date (defined below), all signs, Marketing Materials, forms, and other materials containing any Mark.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, franchisees must use the 7 Brew Marks as the Store's sole identification, while adhering to specific guidelines. The franchisee is required to place or display specified signs, emblems, designs, artwork, lettering, logos, and advertising materials inside and outside the store according to 7 Brew's guidelines. The agreement specifies that the franchisor has the right to periodically modify and supplement brand standards, which may require the franchisee to invest additional capital in the store and incur higher operating costs. These brand standards become legally binding when communicated by 7 Brew.
However, there are limitations to how a franchisee can use the 7 Brew Marks. Franchisees cannot use any Mark (i) as part of any corporate or legal business name, (ii) with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos 7 Brew licenses), (iii) in selling any unauthorized products or services, (iv) in connection with any Digital Marketing, or in any user name, screen name, or profile in connection with any Social Media sites, without 7 Brew's consent or without complying with their Brand Standards, or (v) in any other manner 7 Brew has not expressly authorized in writing.
Upon termination or expiration of the franchise agreement, the franchisee must "de-identify" the store, which includes actions such as not identifying themselves as a current or former 7 Brew Store, and not using any confusingly similar trademarks or copyrighted items. The franchisee is also responsible for canceling any assumed-name registrations related to the use of any Mark. Additionally, the franchisee must deliver or destroy all signs, marketing materials, and forms containing any Mark at their own cost, without any payment from 7 Brew.