How should the Marks be used and displayed at a 7 Brew store?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
- (8) use and display of the Marks at the Store and on containers, labels, forms, paper and plastic products, and other supplies;
You must place or display at the Store (interior and exterior), according to our guidelines, only those signs, emblems, designs, artwork, lettering, logos, and display and advertising materials we periodically specify.
You agree to use the Marks as the Store's sole identification, subject to the notices of independent ownership we periodically designate. You may not use any Mark (i) as part of any corporate or legal business name, (ii) with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos we license to you), (iii) in selling any unauthorized products or services, (iv) in connection with any Digital Marketing, or in any user name, screen name, or profile in connection with any Social Media sites, without our consent or, if applicable, without complying with our Brand Standards communicated to you, or (v) in any other manner we have not expressly authorized in writing.
Upon termination or expiration of this Agreement, you must de-identify the Store in compliance with this Section 19.B and as we reasonably require. De-identification includes, but is not limited to, taking the following actions:
You must include a clear disclaimer in all of the Store's employee-facing materials that you (and only you) are the employer of Store employees and that we, as the franchisor of 7 BREW Stores, and our affiliates are not their employer and do not engage in any employer-type activities for which only franchisees are responsible, such as employee selection, promotion, termination, hours worked, rates of pay, other benefits, work assigned, discipline, adjustment of grievances and complaints, and working conditions.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the use and display of the Marks at the store are specified in the franchise agreement. The franchisee must use the Marks as the store's sole identification, subject to any notices of independent ownership that 7 Brew designates. The Marks must be displayed at the store and on containers, labels, forms, paper and plastic products, and other supplies.
The franchisee cannot use any Mark as part of any corporate or legal business name or with any unauthorized modifications, such as prefixes, suffixes, or other designs or symbols, unless 7 Brew provides a license. The Marks also cannot be used in selling unauthorized products or services, in connection with any Digital Marketing, or on any Social Media sites, without 7 Brew's consent or compliance with brand standards. The franchisee also needs written consent from 7 Brew before using any Mark to advertise the transfer, sale, or disposition of the store.
The franchisee must place or display at the store (both interior and exterior) only those signs, emblems, designs, artwork, lettering, logos, and display and advertising materials that 7 Brew specifies. The franchisee is obligated to maintain the condition and appearance of the store, site, and operating assets according to 7 Brew's Brand Standards. Upon termination or expiration of the franchise agreement, the franchisee must immediately de-identify the store, which includes discontinuing the use of any Mark or any confusingly similar commercial symbol.
7 Brew retains the right to modify and supplement Brand Standards, which may require additional capital investment and higher operating costs for the franchisee. These Brand Standards become legally binding when communicated by 7 Brew. The franchisee is also required to include a clear disclaimer in all employee-facing materials stating that the franchisee is the employer of the store's employees, not 7 Brew. Franchisees must also get an acknowledgment from all store employees confirming this.