Does 7 Brew maintain the right to issue and modify Brand Standards?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
or safety Law or standard, or (iv) any bankruptcy or insolvency proceeding or an assignment for the benefit of creditors is commenced by or against you, your owners, or the Store.
C. Compliance with Brand Standards
You agree to comply with all Brand Standards, as we may periodically modify them, as if they were part of this Agreement. You may not offer, sell, or provide at or from the Store any products or services that are not authorized in the Operations Manual. You must offer, sell, and provide all products and services we prescribe from time to time. We may change such products and services from time to time and from market to market based on numerous considerations. Brand Standards may direct any aspect of the Store's operation and maintenance that is material to the goodwill associated with the Marks, the Franchise System, and 7 BREW Stores. While we maintain the right to issue and modify Brand Standards, you alone exercise day-to-day control over the Store's operation and remain solely responsible for compliance with Brand Standards, which may include any one or more of the following:
- (1) required and/or authorized beverages and food products; ingredients and recipes; food-handling and preparation procedures; required and/or authorized services; and unauthorized and prohibited food products, beverages, and services (which the Store is not allowed to offer and sell under any circumstances). We always have the right to approve or disapprove in advance all products and services to be used at or sold by the Store, and the Store must comply with our directions. We may withdraw our approval of previously-authorized products and services upon notice to you based on what we think is best for 7 BREW Stores;
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, 7 Brew retains the right to issue and modify Brand Standards. Franchisees must comply with all Brand Standards, even as they are periodically modified. These standards apply as if they were part of the Franchise Agreement itself.
7 Brew may direct any aspect of the store's operation and maintenance that is material to the goodwill associated with the Marks, the Franchise System, and 7 Brew Stores. These standards can dictate various aspects of the store's operation. However, the franchisee maintains day-to-day control over the store's operation and remains solely responsible for compliance with Brand Standards.
Brand Standards do not include any personnel policies or procedures, or any Store security-related policies or procedures, that 7 Brew chooses to make available to the franchisee in the Operations Manual or otherwise for optional use. Franchisees determine to what extent, if any, these optional policies and procedures might apply to their Store's operation. 7 Brew does not dictate or control labor or employment matters for franchisees and 7 Brew Store employees. Franchisees are solely responsible for obtaining, installing, and maintaining the security and safety procedures, measures, devices, and systems reasonably necessary to protect employees, the public, guests, and customers of their Store from foreseeable harm during and after business hours.