What laws govern controversies, disputes, or claims arising from the 7 Brew agreement, relationship, validity, or Brand Standards?

ng Franchisee's Store. Without limiting the foregoing, Confidential Information includes, but is not limited to:

• (1) information in the Operations Manual and Brand Standards;
• (2) layouts, designs, and other plans and specifications for 7 BREW Stores;
• (3) methods, formats, specifications, standards, systems, procedures, sales and marketing techniques, and knowledge and experience used in developing and operating 7 BREW Stores;

(4) marketing research and promotional, marketing, and advertising programs for 7 BREW Stores; (5) the standards, processes, information, and technologies involved in creating, developing, operating, maintaining, and enhancing digital and other sales platforms; (6) knowledge of specifications for and suppliers of, and methods of ordering, the Store's physical structure, certain Operating Assets, products, services, materials, and supplies that 7 BREW Stores use and sell; (7) knowledge of the operating results and financial performance of 7 BREW Stores other than Franchisee's Store; (8) customer solicitation, communication, and retention programs, along with Data used or generated in connection with those programs;

Source: Item 22 — CONTRACTS (FDD pages 82–83)