What kind of technology programs are included in the 7 Brew Brand Fund?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
ntage basis as franchisees.
We will direct all programs the Brand Fund finances, with sole control over all creative and business aspects of the Fund's activities. The Brand Fund may pay for, among other things, preopening support and franchisee training, preparing, producing, and placing video, audio, and written materials, Digital Marketing, and Social Media; developing, maintaining, and
administering one or more System Websites; creating and administering national, regional, multiregional, local, and multi-local marketing, advertising, and lead-generation programs (which may include spending Brand Fund contributions in specific geographic markets or directing Brand Fund contributions to individual or groups of franchisees to spend on marketing, advertising, and leadgeneration programs in their own markets); using advertising, promotion, and marketing agencies and other advisors to provide assistance; establishing regional and national promotions and partnerships and hiring spokespersons to promote the 7 BREW brand; establishing on-line systems and other vehicles for centralized customer interaction; supporting public relations, market research, and other advertising, promotion, marketing, and brand-related activities; funding visits by our executives, other personnel, and third-party service providers to 7 BREW Stores to establish, enforce, and confirm compliance with the 7 BREW Store culture; and funding technology initiatives for 7 BREW Stores, including mobile training and operational performance software, cloud-based franchise-management solutions, IT phone support and database maintenance, online ordering and loyalty subscriptions, iPad mobile device management, and elearning solutions.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, the Brand Fund supports various technology initiatives for 7 Brew stores. These include mobile training and operational performance software, cloud-based franchise-management solutions, IT phone support and database maintenance, online ordering and loyalty subscriptions, iPad mobile device management, and e-learning solutions. The Brand Fund is used to enhance, promote, and protect the 7 Brew brand and franchise system. Franchisees contribute up to two percent (2.0%) of their store's weekly gross sales to the Brand Fund.
The Brand Fund is managed by 7 Brew, which has sole control over its creative and business aspects. The fund can pay for a wide range of activities, including the development and maintenance of system websites, digital marketing, and customer interaction systems. 7 Brew aims to use the Brand Fund to benefit all 7 Brew stores, but it is not obligated to ensure that expenditures in any specific area are proportional to the contributions from stores in that area.
Franchisees should note that 7 Brew has the right to modify or suspend Brand Fund contributions and operations. While 7 Brew will provide an annual statement of the Brand Fund's collections and expenses, the fund is not a trust, and 7 Brew does not owe franchisees any fiduciary obligations regarding its management. Additionally, franchisees are required to pay a separate weekly technology fee, not to exceed 0.25% of gross sales, which is used for similar technology expenditures, further emphasizing the brand's investment in technology.