What kind of customer interaction systems can the 7 Brew Brand Fund establish?

According to 7 Brew's 2025 Franchise Disclosure Document, the Brand Fund can establish on-line systems and other vehicles for centralized customer interaction. The Brand Fund is used for advertising, marketing, research and development, public relations, Social-Media management, lead-generation, customer-relationship-management, and technology programs, materials, and activities. The purpose of the Brand Fund is to enhance, promote, and protect the 7 Brew brand and Franchise System.

7 Brew franchisees contribute to the Brand Fund an amount not to exceed two percent (2.0%) of the Store's weekly Gross Sales. 7 Brew stores that 7 Brew and its affiliates own will contribute to the Brand Fund on the same percentage basis as franchisees. The Brand Fund finances programs, with 7 Brew having sole control over all creative and business aspects of the Fund's activities.

The Brand Fund may pay for preparing, producing, and placing video, audio, and written materials, Digital Marketing, and Social Media; developing, maintaining, and administering one or more System Websites; creating and administering national, regional, multi-regional, local, and multi-local marketing, advertising, and lead-generation programs; using advertising, promotion, and marketing agencies and other advisors to provide assistance; establishing regional and national promotions and partnerships and hiring spokespersons to promote the 7 Brew brand; supporting public relations, market research and development, and other advertising, promotion, marketing, and brand-related activities; and funding technology initiatives for 7 Brew Stores, including mobile training and operational performance software, cloud-based franchise-management solutions, IT phone support and database maintenance, online ordering and loyalty subscriptions, iPad mobile device management, and elearning solutions.