What is included in the 7 Brew 'Franchise System'?

According to 7 Brew's 2025 Franchise Disclosure Document, the Franchise System includes the 7 Brew business system, formats, methods, procedures, designs, layouts, trade dress, standards, specifications, and Marks. These elements may be periodically improved, further developed, and otherwise modified by 7 Brew and its affiliates. The 7 Brew Store franchises that are currently offered are only for "traditional" 7 Brew Stores, which are defined as freestanding or other facilities that have at least one drive-thru window. Any 7 Brew Store that does not have at least one drive-thru window is considered to be a "non-traditional" 7 Brew Store.

For a prospective franchisee, this means that the 7 Brew franchise provides a comprehensive operational framework. This framework covers everything from the initial store design and layout to the specific standards and procedures that must be followed in day-to-day operations. The franchisee is expected to adhere strictly to these standards to maintain brand consistency and quality. The emphasis on traditional drive-thru locations also indicates a specific business model that franchisees must adopt.

It is important to note that 7 Brew retains the right to modify the Franchise System periodically. This means that franchisees must be prepared to adapt to changes in standards, specifications, and other elements of the system. While these changes are intended to improve the system, they may also require franchisees to invest in new equipment, training, or other resources. Franchisees should stay informed about any updates to the Franchise System and understand how these changes may impact their business.