If a 7 Brew franchisee relocates, are they required to de-brand the former premises?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
eria could change, altering a site's potential. The uncertainty and instability of these criteria are beyond our control, and we are not responsible if a site fails to meet your expectations.
- (2) You may not relocate the Store to a new site without our prior written consent, which we may grant or deny as we deem best. We may condition relocation approval on (a) the new site being acceptable to us, (b) your paying us a Five-Thousand Dollar ($5,000) relocation fee, (c) your reimbursing any costs we incur during the relocation process, (d) your confirming that this Agreement remains in effect and governs the Store's operation at the new site with no
change in the Term, (e) your signing a general release, in a form satisfactory to us, of any and all claims against us and our owners, affiliates, officers, directors, employees, and agents, (f) your continuing to operate the Store at its original site until we authorize its closure, and (g) your taking within the timeframe we specify, and at your
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
Yes, according to 7 Brew's 2025 Franchise Disclosure Document, if a franchisee relocates their store, they are required to de-brand and de-identify the former premises. This action must be taken within a timeframe specified by 7 Brew and at the franchisee's own expense. The goal is to ensure that the former location is no longer associated with the 7 Brew franchise system or its trademarks.
7 Brew's requirements for relocation include several conditions, such as obtaining written consent for the new site, paying a $5,000 relocation fee, and reimbursing any costs incurred by 7 Brew during the relocation process. The franchisee must also confirm that the franchise agreement remains in effect for the new location and sign a general release of claims against 7 Brew.
The de-branding process involves removing all signs, marketing materials, and proprietary items related to the 7 Brew brand from the former location. Additionally, the franchisee must make alterations to distinguish the store from its former appearance and other 7 Brew locations to prevent public confusion. They must also notify the telephone company and directory publishers to terminate or transfer any phone numbers and listings associated with the 7 Brew brand. Failure to comply with these requirements allows 7 Brew to take necessary actions at the franchisee's expense.