What happens if 7 Brew does not accept a site in writing within 30 days?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
We will use reasonable efforts to review and accept or reject each site you propose within 30 days after we receive all requested information and materials. If we do not accept the site in writing within 30 days, the site is deemed rejected. We will not unreasonably withhold our acceptance of a site if, in our and our affiliates' experience and based on the factors outlined above, the proposed site is not inconsistent with sites that we and our affiliates regard as favorable or that otherwise have been successful sites in the past for Traditional 7 BREW Stores. However, we have the absolute right to reject any site not meeting our criteria or to require you to acknowledge in writing that a site you prefer is accepted but not recommended due to its incompatibility with certain factors bearing on a site's suitability as a location for a Traditional 7 BREW Store. After we accept and you secure a proposed site, we will identify that site as the Store's address in the Franchise Agreement. (DRR—Section 6(b)) We do not own locations for lease to franchisees.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 34–45)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, 7 Brew will use reasonable efforts to review and either accept or reject a proposed site within 30 days of receiving all the necessary information and materials from the franchisee. If 7 Brew fails to provide written acceptance of the site within this 30-day period, the proposed site is automatically considered rejected.
However, 7 Brew states that it will not unreasonably withhold acceptance of a site if it aligns with the characteristics of favorable or successful locations, based on their experience and outlined factors. Despite this, 7 Brew retains the right to reject any site that does not meet their criteria. They can also require the franchisee to acknowledge in writing that a preferred site is accepted but not recommended due to incompatibility with factors relevant to a successful 7 Brew store location.
This policy has significant implications for prospective franchisees. It is crucial to provide all required information promptly to 7 Brew to ensure a timely review. The franchisee should also understand 7 Brew's site selection criteria to propose locations that are more likely to be accepted. While 7 Brew aims to avoid unreasonable rejections, the ultimate decision rests with them, highlighting the importance of aligning site proposals with their established standards.