What is the full name of the entity associated with the 7 Brew franchise agreement?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
We and certain of our affiliates have created, designed, and developed a high-capacity drive-thru, quick-serve coffee store concept offering and selling primarily coffee, coffee-based, and other beverages. We and our affiliates currently use, promote, and license certain trademarks, service marks, and other commercial symbols for our store concept, including "7 BREW," and from time to time may create, use, and license new trademarks, service marks, and commercial symbols (collectively, the "Marks"). One of our affiliates currently owns the Marks, the Confidential Information (defined in Section 9 below), and all aspects of our branded system and licenses that intellectual property to us for use in our franchise program for 7 BREW Stores ("7 BREW Stores").
We offer and grant franchises to operate a 7 BREW Store using the 7 BREW business system, business formats, methods, procedures, designs, layouts, trade dress, standards, specifications, and Marks, all of which we and our affiliates periodically may improve, further develop, and otherwise modify (collectively, the "Franchise System"). The 7 BREW Store franchises that we currently offer and grant are only for "traditional" 7 BREW Stores. A "traditional" 7 BREW Store is defined to mean a freestanding or other facility that has at least one drive-thru window (a "Traditional 7 BREW Store"). Any 7 BREW Store that does not, or would not, have at least one drive-thru window is considered to be a "non-traditional" 7 BREW Store (a "Non-Traditional 7 BREW Store").
You have applied for a franchise to operate a Traditional 7 BREW Store, and we are willing to grant you the franchise on the terms and conditions contained in this Agreement.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, the 7 Brew franchise is offered by "us" or "we," but the document does not explicitly state the full legal name of the entity granting the franchise. However, it does mention that 7 Brew and its affiliates have developed the 7 Brew store concept and that one of its affiliates owns the trademarks, service marks, Confidential Information, and all aspects of the branded system, licensing that intellectual property for use in the franchise program for 7 Brew Stores.
Item 22 of the FDD discusses various aspects of the franchise agreement, including the franchisee's obligations, system standards, and website. It also mentions that the franchise agreement is between the franchisee and "us," indicating the franchisor. The document refers to the marks, confidential information and branded system being licensed to "us" for use in the franchise program.
While the FDD excerpts do not provide the exact legal name of the entity offering the 7 Brew franchise, it does indicate a relationship between 7 Brew and its affiliates, with one affiliate owning the intellectual property licensed to the franchisor. A prospective franchisee should directly ask the franchisor for the precise legal name of the entity they will be contracting with when signing the franchise agreement. This information is crucial for legal and business purposes.