How are 7 Brew franchisees required to communicate with customers?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
marketing, advertising, and promotional programs and the materials and media used in those programs, including participating in and complying with the requirements of any special advertising, marketing, and promotional programs we periodically specify;
- (5) adequate staffing levels to operate the Store in compliance with Brand Standards, appearance of Store personnel, and courteous service to customers. However, you have sole responsibility and authority for your labor relations and employment practices, including, among other things, employee selection, promotion, termination, hours worked, rates of pay, benefits, work assigned, discipline, adjustment of grievances and complaints, and working conditions. Store employees are exclusively under your control at the Store. You must communicate clearly with Store employees in your employment agreements, human resources manuals, written and electronic correspondence, paychecks, and other materials that you (and only you) are their employer and that we, as the franchisor of 7 BREW Stores, and our affiliates are not their employer and do not engage in any employer-type activities (including those described above) for which only franchisees are responsible. You must obtain an acknowledgment from all Store employees that you (and not we or our affiliates) are their employer;
- (6) standards, procedures, and requirements for responding to customer complaints;
- (7) price advertising policies and maximum, minimum, or other pricing requirements for products and services the Store sells, including requirements for national, regional, and local promotions, special offers, and discounts in which some or all 7 BREW Stores must participate, in each case to the maximum extent the Law allows;
- (8) use and display of the Marks at the Store and on containers, labels, forms, paper and plastic products, and other supplies;
- (9) quality-assurance, food-safety-audit, guest-satisfaction, "mystery-shop," and similar programs, including your using and paying directly (or reimbursing us for) our designated third-party service providers;
- (10) minimum days and hours of operation, which may vary depending on the Store's location;
- (11) use of various electronic and other payment systems;
- (12) use of mobile or digital ordering and Franchise System applications and other digital channels ("Apps");
- (13) issuing and honoring/redeeming coupons, gift/loyalty/stored-value cards, and similar items and administering customer loyalty/affinity and similar programs. You must participate in, and comply with the requirements of, our gift/loyalty/stored-value card and other customer loyalty programs. We may draft from your bank account all monies paid to you for gift/loyalty/stored-value cards and similar customer loyalty initiatives and hold those monies until the gift/loyalty/stored-value cards and similar customer loyalty initiatives are redeemed at your Store (or another 7 BREW Store). However, we may keep any prepaid amounts that are not used by customers to the extent allowed by Law.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to the 2025 FDD, 7 Brew franchisees must adhere to brand standards in all dealings with customers, suppliers, and the public, maintaining the highest standards of honesty, integrity, fair dealing, and ethical conduct. Franchisees are responsible for responding to customer complaints according to standards and procedures required by 7 Brew. Franchisees must also ensure courteous service to customers through adequate staffing levels and appearance of store personnel, though the franchisee has sole responsibility for labor relations and employment practices.
7 Brew franchisees are expected to make consistent marketing efforts in their community, including through media and online advertising and social-media marketing and networking to attract customers. Franchisees must also provide high-quality products and services and adhere strictly to the Franchise System and Brand Standards to retain customers. All advertising, promotion, marketing, and public relations activities conducted by the franchisee must be legal, not misleading, and conform to the policies set forth in the Operations Manual or otherwise prescribed by 7 Brew.
To protect the goodwill associated with the "7 BREW" name and other marks, franchisees must send samples or proofs of all marketing materials not prepared or already approved by 7 Brew, and all marketing materials that they propose to change in any way. However, franchisees do not need to send marketing materials in which they have simply completed the missing store-specific or pricing information based on templates provided by 7 Brew. 7 Brew reserves the right to require franchisees to discontinue using any previously-approved marketing materials with thirty days' prior written notice.