What is the 7 Brew franchisee's obligation regarding the confidentiality of the Confidential Information after the termination of the franchise agreement?

According to the 2025 FDD, 7 Brew franchisees have specific obligations regarding confidential information even after the franchise agreement terminates. Upon termination or expiration of the agreement, the franchisee and their owners must immediately stop using any of 7 Brew's confidential information in any business or other capacity. They must also return all copies of the Operations Manual and any other confidential materials that 7 Brew provided access to.

Furthermore, the franchisee is prohibited from selling, trading, or otherwise profiting from any Consumer Data or other confidential information at any time after the agreement expires or is terminated. This includes customer names, addresses, buying habits, and other personally identifiable information. This obligation extends indefinitely, as long as the information remains confidential within the coffee industry.

7 Brew emphasizes the importance of keeping Confidential Information absolutely confidential, both during and after the term of the franchise agreement. The franchisee must not use any Confidential Information in another business or capacity and must prevent unauthorized use or disclosure of Confidential Information. This includes implementing reasonable procedures specified by 7 Brew, such as using confidentiality and nondisclosure agreements with those who have access to the information. These measures are designed to protect 7 Brew's trade secrets and maintain its competitive edge in the coffee industry.