What must 7 Brew franchisees do with Marketing Materials they develop for their store?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
market the System Website.
All Marketing Materials you develop for the Store must comply with Brand Standards and contain notices of the System Website's URL as we specify. You may not develop, maintain, or authorize any Digital Marketing or Social Media mentioning or describing the Store or displaying any Marks without our prior written approval and, if applicable, without complying with our Brand Standards for such Digital Marketing and Social Media. Except for the System Website and approved Digital Marketing and Social Media, you may not conduct commerce or directly or indirectly offer or sell any products or services using any Digital Marketing, Social Media, or website. We have the right to maintain websites other than the System Website and to offer and sell products and services under the Marks from the System Website, another website, or otherwise over the Internet without payment or other obligation to you. (Franchise Agreement – Section 13.C)
Computer System
You must obtain and use the computer hardware and software, point-of-sale system, computer-related accessories and peripheral equipment, tablets, smart phones, on-line, digital, and mobile-app ordering systems, and on-line inventory-ordering system we periodically specify (the "Computer System"). You must use the Computer System to access the System Website and to input and access information about your sales and operations. The Computer System must permit 24-hours-per-day, 7-days-per-week electronic communications between you and us.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 34–45)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, franchisees must adhere to specific guidelines when developing marketing materials for their stores. All marketing materials must comply with 7 Brew's Brand Standards and include the URL for the System Website as specified by the franchisor. Franchisees are prohibited from developing, maintaining, or authorizing any digital marketing or social media content that mentions or describes the store or displays any of 7 Brew's marks without prior written approval and compliance with Brand Standards.
Furthermore, franchisees must submit samples or proofs of all marketing materials that 7 Brew did not prepare or has not already approved, or that they want to change in any way, to 7 Brew for approval before use. Franchisees cannot use any marketing materials that 7 Brew has not approved or has disapproved. 7 Brew retains the right to demand that franchisees cease using any previously approved marketing materials, providing 30 days' prior written notice.
These regulations ensure that all marketing efforts align with 7 Brew's brand identity and standards, maintaining consistency across all franchise locations. This level of control is typical in franchising, allowing the franchisor to protect its brand image and reputation. Franchisees should be aware of these requirements and plan to work closely with 7 Brew to ensure their marketing materials meet all necessary criteria.
Compliance with these marketing guidelines is crucial for franchisees to avoid potential penalties or disputes with 7 Brew. By adhering to the Brand Standards and obtaining necessary approvals, franchisees can effectively promote their stores while upholding the integrity of the 7 Brew brand.