What must a 7 Brew franchisee do when using the Marks?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow our rules and other Brand Standards when using the Marks, including giving proper notices of trademark and service-mark registration and obtaining required fictitious or assumed-name registrations. You may not use any Mark as part of your corporate or legal business name; with modifying words, terms, designs, or symbols (other than logos we license to you); in selling any unauthorized products or services; or in connection with any Digital Marketing, or in any username, screen name, or profile in connection with any Social media sites, without our consent or, if applicable, without complying with our Brand Standards.
If we believe at any time that it is advisable for us and/or you to modify, discontinue using, and/or replace any Mark, and/or to use one or more additional or substitute trademarks or service marks, you must comply with our directions within a reasonable time after receiving notice. We need not reimburse your expenses to comply with those directions (such as your costs to change signs or replace supplies for the Store), any loss of revenue due to any modified or discontinued Mark, or your expenses to promote a modified or substitute trademark or service mark.
You must notify us immediately of any actual or apparent infringement or challenge to your use of any Mark, any person's claim of any rights in any Mark (or any identical or confusingly similar trademark), or unfair competition relating to any Mark. You may not communicate with any person other than us and Brew Culture, LLC, our respective attorneys, and your attorneys regarding any infringement, challenge, or claim. We and Brew Culture, LLC have the right to take the action we or it deems appropriate (including no action) and control exclusively any litigation, USPTO proceeding, or other administrative proceeding or enforcement action arising from any infringement, challenge, or claim or otherwise concerning any Mark. You must sign any
Source: Item 13 — TRADEMARKS (FDD pages 49–51)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, franchisees must adhere to specific rules and brand standards when using the company's trademarks. This includes providing proper notices of trademark and service-mark registration and obtaining any necessary fictitious or assumed-name registrations. Franchisees are prohibited from using any mark as part of their corporate or legal business name, or with unauthorized modifications, words, designs, or symbols, except for logos licensed by 7 Brew. They also cannot use the marks in selling unauthorized products or services, in connection with any Digital Marketing, or in any username, screen name, or profile in connection with any Social media sites, without consent or compliance with Brand Standards.
7 Brew retains the right to modify, discontinue, or replace any mark at any time, and franchisees must comply with these directions within a reasonable timeframe after receiving notice. It's important to note that 7 Brew is not obligated to reimburse franchisees for any expenses incurred due to these changes, such as costs related to changing signs or replacing supplies, loss of revenue, or expenses to promote a modified or substitute trademark or service mark. Franchisees must immediately notify 7 Brew of any actual or apparent infringement or challenge to the use of any mark, any claim of rights in a mark, or unfair competition related to a mark.
Franchisees are not allowed to communicate with any party other than 7 Brew, Brew Culture, LLC, or their respective attorneys regarding any infringement, challenge, or claim. 7 Brew and Brew Culture, LLC have the exclusive right to take any action they deem appropriate, including no action, and control any litigation or administrative proceeding concerning the marks. Franchisees are required to sign documents and take reasonable actions deemed necessary by 7 Brew and its attorneys to protect their interests in any legal or administrative proceedings related to the marks. These obligations are crucial for maintaining the integrity and legal protection of the 7 Brew brand.