Can a 7 Brew franchisee register the 'assumed name' or 'doing business as' name '7 Brew'?

According to 7 Brew's 2025 Franchise Disclosure Document, a franchisee may register the "assumed name" or "doing business as" name "7 Brew" in the jurisdictions where they are formed and qualify to do business. However, franchisees cannot use any Mark in their legal business name or email address, unless 7 Brew has provided that email address. Additionally, franchisees cannot use any name that is the same as or similar to, or an acronym or abbreviation of, the 7 Brew name.

This allowance to register the 'assumed name' provides a degree of flexibility for the franchisee's business operations within their specific location and legal jurisdiction. It allows them to operate under the 7 Brew brand while still adhering to local business registration requirements. However, the restrictions on using the 7 Brew name in a legal business name or email address are in place to protect the brand's identity and ensure uniformity across the franchise system.

It is important for prospective franchisees to understand the specific requirements and limitations regarding the use of the 7 Brew name and marks. Franchisees must comply with all applicable laws and regulations related to assumed name registrations. Furthermore, upon termination or expiration of the franchise agreement, the franchisee must cancel all fictitious or assumed-name registrations relating to the use of any Mark.