Is a 7 Brew franchisee prohibited from being an employee of a Competitive Business?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
upon your and your owners' agreement to deal exclusively with us with respect to the products and services that 7 BREW Stores offer and sell. You therefore agree that, during the Term, neither you, your owners, nor any members of your or their Immediate Families (defined below) will:
- (1) have any direct or indirect, controlling or non-controlling interest as an owner whether of record, beneficial, or otherwise—in a Competitive Business (defined below), wherever located or operating, provided that this restriction will not prohibit ownership of shares of a class of securities publicly-traded on a United States stock exchange and representing less than three percent (3%) of the number of shares of that class of securities issued and outstanding;
- (2) perform services as a director, officer, manager, employee, consultant, representative, or agent for a Competitive Business, wherever located or operating;
- (3) directly or indirectly loan any money or other thing of value, or guarantee any other person's loan, to any Competitive Business or any owner, director, officer, manager, or employee of any Competitive Business, wherever located or operating;
- (4) divert or attempt to divert any actual or potential business or customer of the Store to a Competitive Business; or
- (5) solicit other franchisees, or use available lists of franchisees, for any commercial purpose other than purposes directly related to the Store's operation.
The term "Competitive Business," as used in this Agreement, means any (a) business that derives more than twenty-five percent (25%) of its revenue from selling coffee, or (b) business granting franchises or licenses to others to operate the type of business described in clause (a), other than a 7 BREW Store operated under a franchise agreement with us.
The term "Immediate Family" includes the named individual, his or her spouse or domestic partner, and all children of the named individual or his or her spouse or domestic partner. You agree to obtain similar covenants from your officers, directors, and other supervisory personnel, to the extent permitted by applicable Law, to the extent their competitive activities would adversely affect your Store or the 7 BREW brand. We may pre-approve the forms of agreements you use solely to ensure that you adequately protect Confidential Information and the competitiveness of 7 BREW Stores. Under no circumstances will we control the forms or terms of employment agreements you use with Store employees or otherwise be responsible for your labor relations or employment practices.
B. Directives.
If there is a dispute related to this Section 12 or Section 19.E, you and your owners direct any third party construing this Section or Section 19.E, including any court, arbitrator, mediator,
master, or other party acting as trier-of-fact or law:
- (1) To presume conclusively that the restrictions set forth in this Section and in Section 19.E are reasonable and necessary in order to protect (a) our legitimate business interests, including the interests of our other franchisees, (b) the confidentiality of Confidential Information, (c) the integrity of the Franchise System, (d) our investment in the Franchise System, (e) the investment of our other franchisees in their franchised Stores, and (f) the goodwill associated with the Franchise System;
- (2) To presume conclusively that the restrictions set forth in this Section and in Section 19.E will not unduly burden your or your owners' ability to earn a livelihood;
- (3) To construe this Section and Section 19.E under the Laws governing distribution contracts between commercial entities in an arms-length transaction and not under Laws governing employment contracts; and
- (4) To presume conclusively that any violation of the terms of this Section or Section 19.E was accompanied by the misappropriation and inevitable disclosure of Confidential Information and constitutes a deceptive and unfair trade practice and unfair competition.
13. Advertising and Marketing
A. Brand Fund
- (1) We have established a fund ("Brand Fund" or "Fund") for advertising, marketing, research and development, public relations, Social-Media management, lead-generation, customer-relationship-management, and technology programs, materials, and activities, the purpose of which is to enhance, promote, and protect the 7 BREW Store brand and Franchise System. You agree to contribute to the Brand Fund the amounts we periodically specify, not to exceed two percent (2.0%) of the Store's weekly Gross Sales.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, franchisees are restricted from engaging with competitive businesses. Specifically, a franchisee cannot perform services as a director, officer, manager, employee, consultant, representative, or agent for a Competitive Business, regardless of where it is located or operating. A Competitive Business is defined as any business that derives more than 25% of its revenue from selling coffee or any business that grants franchises or licenses to others to operate a similar type of business, excluding other 7 Brew franchises.
This restriction also extends to the franchisee's ownership in a Competitive Business. Franchisees are prohibited from holding any direct or indirect ownership interest in a Competitive Business, although there is an exception for owning less than 3% of shares in a publicly-traded company. Furthermore, franchisees cannot provide loans or guarantees to any Competitive Business or its owners, directors, officers, managers, or employees. They are also barred from diverting or attempting to divert any actual or potential business or customers of the 7 Brew store to a Competitive Business, or from soliciting other franchisees for commercial purposes unrelated to the store's operation.
The restrictions extend beyond the term of the franchise agreement. For a period of two years after the termination or expiration of the agreement, the franchisee, owners, and their immediate families are bound by these competitive restrictions. This includes not performing services for a Competitive Business within a specified distance of the former 7 Brew store site or another 7 Brew store. The term "Immediate Family" includes the individual, their spouse or domestic partner, and all children.
These non-compete clauses are common in the franchise industry to protect the brand and trade secrets of the franchisor. Prospective 7 Brew franchisees should carefully consider these restrictions and how they might impact their future business opportunities before investing in a franchise.