What is a 7 Brew franchisee prohibited from doing with marketing materials that have not been approved?
7_Brew Franchise · 2025 FDDAnswer from 2025 FDD Document
To protect the goodwill that we and certain of our affiliates have accumulated in the "7 BREW" name and other Marks, before you intend to use them you must send us samples or proofs of (i) all Marketing Materials we have not prepared or already approved, and (ii) all Marketing Materials we have prepared or already approved which you propose to change in any way. However, you need not send us any Marketing Materials in which you have simply completed the missing Store-specific or pricing information based on templates we sent you. While we will not unreasonably withhold our approval, you may not use any Marketing Materials we have not approved or have disapproved. We reserve the right upon thirty (30) days' prior written notice to require you to discontinue using any previously-approved Marketing Materials.
Source: Item 22 — CONTRACTS (FDD pages 82–83)
What This Means (2025 FDD)
According to 7 Brew's 2025 Franchise Disclosure Document, a franchisee is prohibited from using any marketing materials that 7 Brew has not approved or has explicitly disapproved. This requirement is in place to protect the goodwill associated with the "7 Brew" name and other trademarks. Franchisees must submit samples or proofs of all marketing materials that 7 Brew has not prepared or already approved, as well as any changes to previously approved materials, for approval before use.
This provision ensures that all marketing and promotional activities conducted by franchisees align with 7 Brew's brand standards and legal requirements. The FDD specifies that all marketing activities must be legal, not misleading, and conform to the policies set forth in the Operations Manual or as otherwise prescribed by 7 Brew. However, franchisees do not need to submit materials where they have only added store-specific or pricing information based on templates provided by 7 Brew.
7 Brew retains the right to require franchisees to discontinue using previously approved marketing materials with thirty days' prior written notice. This allows 7 Brew to maintain control over its brand image and ensure consistent messaging across all franchise locations. Franchisees must adhere to these guidelines to remain in compliance with the franchise agreement and uphold the integrity of the 7 Brew brand.