What must a 7 Brew franchisee do if directed to modify or discontinue using any Mark?

According to 7 Brew's 2025 Franchise Disclosure Document, if 7 Brew believes it is advisable to modify or discontinue the use of any Mark, franchisees must comply with 7 Brew's directions within a reasonable time after receiving notice. This includes potentially replacing existing Marks with additional or substitute trademarks or service marks.

This requirement places the onus on the franchisee to adapt to 7 Brew's decisions regarding its branding. The FDD stipulates that 7 Brew is not responsible for reimbursing the franchisee for any expenses incurred as a result of these changes. These expenses could include the costs associated with changing signs, replacing supplies at the store, or any loss of revenue due to the modified or discontinued Mark. Additionally, 7 Brew will not cover the franchisee's expenses to promote a modified or substitute trademark or service mark.

This lack of reimbursement for rebranding costs is a significant consideration for prospective franchisees. While 7 Brew retains control over its brand and trademarks, the financial burden of any required changes falls entirely on the franchisee. This is not uncommon in franchising, as franchisors typically maintain brand control, but the lack of financial support for these transitions can impact a franchisee's profitability and cash flow. Franchisees should factor in potential rebranding costs when assessing the overall investment and potential return on investment for a 7 Brew franchise.